Hogan noted that the music video, while visually extravagant, was likely to net her Nicki Minaj comparisons due to the two having similar artistic styles that challenge the boundaries of pop music. Marc Hogan, a writer for Spin, praised the atmosphere of the video, from the swirling chess boards to the Super Mario Brothers-inspired underwater terrain to the inevitable shirtless male dancers. Global Grind called the video, "unique", "soooo Rye Rye", and "super cool". They compared Rye Rye's dancing style to Dance Dance Revolution of arcade nostalgia, her dolphin riding to Ecco the Dolphin, and the Rainbow dragon fought as a "final boss" as reminiscent of Space Invaders. Global Grind noted that the music video's imagery paralleled classic video games. Rap-Up called it "action packed", praising the video game theme as appropriate compared with the electronic tone of the music. Selena Gomez and Florence + The Machine directors, Georgie Greville and Geremie Jasper of Legs Media directed the video for "Boom Boom". The video depicts Rye Rye in colorful clothing and hairstyles, battling digital foes in Street Fighter X Tekken fashion, and riding a dolphin equipped with laser cannons. Music video Ī video for "Boom Boom" was released on Rye Rye's official VEVO account on March 22, 2012. Benjamin also dubbed the song as fun and appealing, confessing that the song has the potential to convert an entirely new audience to her sound. Jeff Benjamin, a blogger for Billboard, praised how the sampling of Vengaboy, combined with the youthful delivery of her rap lyrics rescued "Boom Boom" from becoming another generic pop song. Lansky called the song, "a contemporary radio confection, complete with layers of Atari blips and bloops alongside "Ay!" callouts evoking Usher's " Love in This Club." Lansky closed the critique by lauding the video game music samples, calling "Boom Boom" Rye Rye's glossiest and hippest song to date. Sam Lansky of MTV's Buzzworthy congratulated Rye Rye on the inclusion of Vengaboy's smash hit of a similar title, elevating it above her work with Robyn in " Never Will Be Mine" and the Far East Movement's " Jello". Rap-Up called "Boom Boom" fun, flirty, and a dance floor-ready delight. MTV compared "Boom Boom" to Usher's " Love in This Club".
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